Despite its success, Ringley took Jennicam offline in 2003, following a sex scandal in which she hooked up with a fellow lifecaster's boyfriend on camera.
The following year Facebook was born and over the next decade, live streaming video would become a cornerstone of mainstream social media.
You Tube launched its live video service in 2010, followed by Facebook and Twitter in 2015 and Instagram in 2016.
Signing up for services like My Free Cams, Flirt4Free, or Chaturbate, which are essentially platforms like Facebook or Snapchat, is simple.
Ringley wasn't the first subject of an experiment in webcamming.
That honor belonged to a coffee pot at Cambridge University, but she was the first to give the world 24-hour access to her private life via the internet.
These studios provided, and still do outside of the US, access to a safe space as well as the means to stream.
Ten years ago, Cox, who worked in live music video production, was hired to build out a network of studios in Colombia.